How merge purge software can take your business to new heights Gathering customer information is a crucial job for any service-oriented business. The goal is to create a detailed source of knowledge where all details of the customers are readily available. For this purpose, customer records are used to extract the details, and while each of them may have repeated details, some of them may have an extra record that needs to be saved for later use. In the world of data management, removing duplicates while simultaneously locating and combining required records in a database in known as, ‘merge purge.’ The end result of a merge purge task is a consolidated dataset of records free from numerous copies of the same information, compiled systematically of unique data points. Understanding Merge Purge Functions Merge purge is an important function in areas where data is gathered from a myriad of sources, such as while creating mailing lists or customer details of name, addresses and contact numbers. Duplicate records cannot always be deleted as they are; more often than not, each duplicate record may contain a piece of unique information that is of importance. Here, the merge purge software is utilized to extract only the exclusive data while removing redundant and repetitive records, and combining them into a single database that has all the valuable details without the additional baggage of duplicate data. The data matching and cleaning properties of a sophisticated merge purge software would, for instance, extract the name, address and phone number from one contact form, while another form would have the same details and an additional email address which needs to be recorded as well. The software is able to extract all the unique information and file them under the customer’s name, while deleting any data which is deleted or outdated. A merge purge software simplifies the task of building customer records, which in turn helps the customer relations of any business greatly. In addition to simplifying jobs and saving customer relations, merge purge software also saves the time and resources of data-centered businesses by automating the mundane tasks of data deduplication and consolidation. It is quick, efficient and rarely erroneous as compared to the same job done by a team of data scientists. The merge purge tool also prevents multiple mailings to the same customer and thus cuts customer spending considerably. What does this software do? The merge purge software works by creating a duplicate search query which displays the same entries for fields, like contact number or email address. The software may get confused by the difference in IDs, spellings of names or the use of acronyms in case of serving business entities. This problem can be overcome by conforming to set standards while entering data into records and maintaining a format in the source database. Advanced versions of merge purge software speed up the process of data standardization and cleaning by effectively handling the problems of minor differences in spelling, formatting errors and so on. They employ the fuzzy matching technology which processes the data by comparing the percentage of similarities between two duplicate records to decide whether they are unique or not. They are also developed to identify and treat acronyms and their full names in case of duplicates. Various merge purge software use a variety of libraries for the treatment and identification of nicknames and full names, identification of names of places and the correct formats for contact numbers and addresses. A merge purge software gives you a cleansed dataset which improves overall efficiency, leading to better performance and higher ROI. It saves cost by cutting down expenses on duplicate customer mailings, improves customer relations and smoothes out the business process by providing a crisp master database. Where is a merge purge software used? Merge purge software are widely used in the following fields: 1)Business-to-Business: It is used for inter-business dealings and communication by identifying dupes in the company’s data or between the data collected between two companies. The database to be recorded is then selected at per company level or between more companies. 2) Business-to-consumer: The software helps consolidate customer data, identify and remove duplicates, and stores output in the form of individual customer details or details of each household. Merge purge software can be customized according to the need of both B2B and B2C entities. The level of deduplication, match rates and algorithms can be tweaked as per the need of the business employing these software. The benefits of using a merge purge software: In addition to saving time and resources, efficient merge purge software such as Data Ladder greatly improves the accuracy of data in the master database and improves its integrity greatly, so the data can show a clearer picture of reality and become a source of deep insight and apt analysis. A clean dataset improves the productivity and speed of business operations. Automating data cleaning tasks ensures that you have cleansed data readily available at all times, and the cumbrous task of data matching and cleaning is smoothly running in the background, while your data team tackles greater challenges to improve business. While collecting raw data, there are several differences in formats, sources and spellings which hinders the process of data collection and consolidation. A merge purge software can deal with data across various platforms and sources, and can combine them in the required format as per the convenience of the user. Working with a standard format, with error-free data, free from duplicates prevents customer relation mishaps like sending the same email to a person numerous times or wasting money on direct mail products by sending them to the wrong address, all of which could have been avoided with a cleaner set of consumer data. These small customer relationship improvements are the saving grace of a company, and can convey the care and sincerity your business has towards its customers.