Do you know that the number of global mobile phone users is expected to cross 5 million or more by the end of 2020? Mobile app development solutions have marked an incredible growth in the last few years. Since these years, mobile applications have been helping innumerable businesses to boost their branding and enhance their business values. This has increased the level of competition as well. Developers are now competing hard to build great apps for businesses considering several aspects. One of the key things that developers often get confused with is the choice of the right platform. If you are one of those mobile app developers then here’s the article for you. Do not fret anymore as the key tips are here to help you to make the right choice of platform for your project. Recognise the user base of the business: When choosing your mobile application development platform, the first thing you need to consider is the target audience. Perform deep research and then create the user profile. You need to pay attention to the geographical criteria for this. Application development platforms greatly vary region wise. For instance, if you are focusing on Australia, you must know what is the most popular platform used there, iOS or Android. Now, hope you are clear with this point. Consider user behaviour: User behaviour differs according to the OS they are using or may differ as per their locations as well. If you are creating a free mobile application without any kind of monetisation then it may not matter to you much whether your users are inclined to make in-app purchases or are willing to buy your app or not. iOS users are the high-paying users always whereas android device users prefer free applications and are mostly not willing to buy apps from the Android App store. Know what to offer: Understand the business requirements and decide the features to be included in the app based on that. The requirements and features greatly depend on the limitations and ability of the development platform. You need to consider the user experience along with the features in picking the right platform. If you want to build a custom app with a native feel and look, think of solutions like Android, and iOS. Native applications always perform the best. These applications are rated first when it comes to superior user experience and usability. Or else, if you want the project to run everywhere and on every mobile device then you need to consider cross-platform solutions. But be aware as all features that can be implemented in native apps may not be supported by cross-platforms applications. Never forget to consider the development cost: Every business owner needs to make certain investments o develop productive mobile applications. But, they must know that this investment amount may increase to some extent during the development process. With different platforms, the development cost vary. For instance, Apple is costlier than android. Now if the business owner wants an affordable solution then he or she must go for android applications. But no matter it is android or iOS, the expenses are likely to hoop up to a certain limit while building the application. Being a developer, the smartest thing you can do is make a rough estimation of the development cost with the extra expenses that may come on the way. This way you can give an approximate idea to your client about the budget. Other than the ones listed above, you need to consider a few more tips like the devices your application needs to support. This is because there’s a flock of devices that run on iOS or Android. Talk to your client about the devices your application will support and choose your platform accordingly. Hope, this article was helpful to you and all these tips will help you out the next time you get confused while choosing your mobile application development platform.